Detroit · A Creative Strategy Studio

Brands built to last.

Strategy, branding, and digital systems for founders, nonprofits, and culturally driven brands ready to become more established, trusted, and built to grow.

Working with Founders, Nonprofits & Cultural Brands across the U.S.
The Studio

Strategy. Branding. Growth.

Three disciplines. One coherent system. Built so your positioning, identity, and digital presence finally pull in the same direction.

Studio
Eye Breathe Design
Based In
Detroit, MI
Working With
Founders & Cultural Brands
EBD
01 — The Pattern

Most ambitious brands don't have a website problem.

They have a positioning problem dressed up as a design problem. The site looks fine. The marketing runs. But none of it compounds — because the strategy underneath was never built to.

01

Inconsistent brand presence

Voice, visuals, and message shift between your site, social, and sales — quietly costing you trust.

02

Unclear positioning

Visitors can't articulate what you do, who it's for, or why it matters within their first five seconds.

03

A site that hasn't kept up

The brand has grown, the audience has grown — but the website still represents an older version of you.

04

Marketing that doesn't compound

Each channel runs in isolation. Effort goes in, but nothing stacks into long-term authority.

05

Competing on price, not perception

You're being measured next to bigger names because the brand isn't telling a bigger story.

06

Fragile DIY systems

What you built works — until it doesn't. Edits take hours. Growth feels capped by the platform.

02 — What We Do

Strategy, identity, and systems — working as one.

We don't sell deliverables. We build alignment. Every engagement connects positioning, brand, and digital infrastructure so your business communicates clearly and grows with intention.

Strategy

We dig into your business model, audience, and offer to find the positioning that earns attention and converts the right people.

  • Positioning & Audience
  • Messaging Frameworks
  • Growth Roadmaps

Branding

Visual identity systems built to scale — logos, type, color, and the rules that keep your brand consistent across every channel.

  • Identity Systems
  • Voice & Tone
  • Brand Guidelines

Digital Infrastructure

Websites and systems engineered for clarity, speed, and SEO — built to support marketing, sales, and content as you grow.

  • Strategic Websites
  • SEO Foundations
  • Content Systems
03 — Where to Start

Three ways to work together.

Whether you need a strong starting point, a full repositioning, or an ongoing creative partner — every engagement is built around the stage your business is actually in.

Path 01

Foundation

Starting at$3K – $5K
Best for Startups, local businesses, nonprofits, and founders needing a strong professional presence.
What's included
  • Strategic starter website
  • Responsive design system
  • Launch setup & handoff
  • Light SEO structure
  • Basic brand direction
Requires annual platform stewardship fee or care plan.
Path 03

Growth Partnership

Starting at$1K+ / month
Best for Businesses needing ongoing creative, optimization, and strategic support.
What's included
  • SEO & blog content
  • Campaigns & landing pages
  • Monthly optimization
  • Strategy support
  • Analytics & reporting
  • Ongoing design & content
Designed to compound — most clients stay 12+ months.
04 — Why EBD

Rooted in Detroit.
Built for ambitious brands anywhere.

Eye Breathe Design grew out of Southwest Detroit — a corridor built on grit, culture, and small businesses that punch far above their weight. We bring that same posture to every brand we work with.

We've helped underdog founders, nonprofits, and culturally rooted brands compete with companies five times their size — not by chasing trends, but by aligning strategy, identity, and digital systems into one story built to last.

Strategy and execution under one roof. Long-term thinking baked into every decision. That's the difference between a website and a brand system that grows with you.

eg
Eddi Gonzales Founder · Eye Breathe Design
4.9
★★★★★
Wix Marketplace Rating
36
Brands Transformed
"Eddi opened my eyes to a different way of looking at my website — not just how it looks, but how it should function. He took time to understand what I actually needed."
— Verified Client · Wix Marketplace
05 — Featured Work

Real brands. Real transformation.

A few of the founders, organizations, and cultural brands we've helped reposition, modernize, and grow.

06 — How We Work

A clear path from alignment to launch.

Premium doesn't mean complicated. Our process is built to feel collaborative, paced, and easy to follow — without sacrificing depth.

Step 01
Alignment Call

We start with conversation. Where are you, where do you want to go, and what's actually getting in the way.

Step 02
Strategy & Direction

We translate that into positioning, messaging, and a clear creative direction you can stand behind.

Step 03
Design & Build

Identity, website, and supporting systems — designed and built around the strategy, not the other way around.

Step 04
Launch & Growth

We launch, hand off, and stay close — supporting optimization, content, and continued momentum.

Let's Make It Make Sense

Build something positioned to last.

Bring us the version of your brand you've been carrying in your head. We'll help you build the version the world actually sees.

Detroit · Remote-Friendly Replies Within 24 Hours Booking Select 2026 Engagements